EMPIRE PARTNERS
THE TEAM
LEADERSHIP
Ryan Lang, CEO
Ryan combines his expertise in sales, marketing, and human optimization with transformative whole performance coaching principles to take high achievers and businesses to the next level. He is the founder of Whole Performance Coaching, Lang Properties, Inc., and co-founder of EMPIRE Partners. He has coached, managed and mentored 1,000+ professionals over a 20+ year span and worked alongside Rory Vaden, Russ Ruffino, and other notable thought leaders. In addition, Ryan has consulted with the Tampa Bay Buccaneers, New York Yankees, Precision Nutrition, and Conoco Phillips. In addition to 30 years of study in the fields of human psychology, sales and performance, Ryan holds certifications from Digital Marketer, The Transformational Coaching Academy, NASM, Precision Nutrition and Institute for Integrative Nutrition.
Brook Bishop– COO
Brook stands out in the personal development industry with a rich 20+ year career that spans across business consulting, coaching, live events, and product launches. His remarkable journey includes pivotal roles such as the Director of Sales at Buffini and Company and a significant 15-year collaboration with Tony Robbins as his Executive of Business Solutions. His extensive experience is further highlighted by his direct impact on over 50,000+ coaching clients worldwide, through which he has developed comprehensive coaching programs and sales strategies that leverage his profound knowledge and insights into personal development.
Mike Artman– CMO
Mike brings a 25-year career in personal development and marketing, having worked with coaching industry titans Brian Buffini and Tony Robbins, alongside significant contributions to the restaurant and custom automotive industries. With a background in direct response marketing and branding, Mike’s knack for creativity and strategic innovation has played a pivotal role in elevating brands, a skill he now applies at EMPIRE Partners to boost brand visibility and appeal. Mike’s approach to life and work, characterized by a “Work hard. Play hard.” philosophy and a commitment to impactful results, reflects his dynamic blend of professional expertise and personal passions, including surfing, travel, and making a global impact through his work.
Vanessa Malkin– VP of Operations
Vanessa affectionately known as “V,” has carved out a distinctive career path, where she excels in optimizing client operations with her blend of empathy, creativity, and communication skills. Her knack for problem-solving is evident in her achievements, such as streamlining onboarding processes and crafting executive dashboards, driven by a work ethic deeply rooted in her family’s values. Beyond her professional life, Vanessa’s passion for sourdough bread-making not only fulfills a personal hobby but also fuels a side project where she shares her expertise with others, showcasing her commitment to enhancing lives. Looking ahead, Vanessa is dedicated to systematizing businesses to mitigate burnout, embodying her philosophy of tackling challenges head-on while spreading the joy of her creations, seamlessly blending her professional prowess with her personal passions.
BUSINESS COACHES
Melissa Von Musser– Head Results Coach
Melissa exemplifies the transformative power of coaching, drawing from her personal journey of resilience against Multiple Sclerosis, childhood adversity, and personal betrayal to empower and inspire. With over 25 years of coaching expertise, including collaborations with notable figures like Jimmy Rex, Tony Robbins, Brian Buffini, and Travis Robertson, Melissa harnesses her experiences as a wellspring of strength for others. Her coaching philosophy centers on the belief that every individual possesses the innate capacity to overcome challenges and realize their dreams. Melissa’s ability to guide individuals through their obstacles and towards their aspirations not only marks her as an exceptional coach but also as a symbol of hope and perseverance. She invites you to tap into your own reservoir of potential and embark on a journey to achieve greatness, illustrating that through determination and a positive mindset, the seemingly impossible becomes attainable.
Jessie Torres– Results Coach
Jessie brings a rich background in Meditation, HeartMath, Reiki, Anthony Robbins coach training, and more, has dedicated her life to guiding high-performance individuals worldwide towards success and fulfillment. Jessie empowers leaders and entrepreneurs to overcome burnout and embrace a life of passion and purpose, fostering growth, connection, and the realization of their utmost potential. Her personal journey of overcoming childhood abuse, family tragedy, and a challenging marriage has inspired her to help others transition from “victim” to “victor,” utilizing a blend of mindset, energy, spirituality, and strategy to unlock authentic truths and potential. Jessie’s work not only transforms lives but also aims to create a significant global impact, making her a pivotal figure in the movement towards living extraordinary lives rooted in authenticity and purpose.
SPECIALISTS
Dainele Mendenhall– Chief of Staff
Dainele, hailing from Northern Colorado, infuses a robust blue-collar work ethic and deep spiritual values into her role at EMPIRE Partners, where she focuses on enhancing business operations and team dynamics to foster both organizational and personal growth for business owners. With a background marked by resilience and intuitiveness, nurtured in a small town by diligent and spiritually minded parents, Dainele adopts a holistic, yet meticulous approach to her work, striving for efficiency and excellence. Beyond her professional life, she is deeply committed to personal development, enjoying a variety of hobbies including entertaining, cooking, and interior design, alongside a passion for personal growth through masterminds, audiobooks, and podcasts. Describing her work ethic as fierce and motivated by curiosity, Dainele is driven by the desire to significantly impact the business landscape, aiding owners in achieving a harmonious balance between their professional success and personal fulfillment.
Rory Stern– Paid Media Specialist
Rory, affectionately dubbed Dr. Facebook in the marketing realm, has navigated a remarkable shift from clinical psychology to becoming a pioneering paid traffic architect and strategist for over 18 years. This unexpected pivot from aspiring FBI profiler to marketing mogul was spurred by job market disillusionment and personal duty, leading to a flourishing career in crafting scalable business victories through paid advertising. Rooted in Buffalo, NY, Rory’s diverse passions range from sports and Disney World to Corvettes, influenced by a significant period as a stay-at-home dad. Known for his candid humor and ability to transform strangers into loyal followers, Rory’s entrepreneurial spirit was ignited by an undervaluing job offer, propelling him to establish his path. Beyond professional achievements, he is passionate about starting a Boxer rescue and a publishing company, driven by a deep-seated desire to make a meaningful difference in the lives of his clients and beyond, marrying his work ethic with his personal values and interests.
Patrick Ananda– Copywriter
Pat, is a seasoned Marketing Strategist and Copywriter Extraordinaire with a decade of experience in elevating small businesses and coaches/consultants/experts to unprecedented success. With expertise spanning sales copywriting, social media, email marketing, and brand identity development, Pat empowers his clients to dominate their sectors, transforming them into industry leaders who command premium pricing and achieve six to seven-figure monthly earnings while optimizing work-life balance. His approach, deeply rooted in the psychology of persuasion and innovative marketing techniques, ensures his clients not only captivate their audiences but also secure tangible, transformative success in their ventures.
Amie Corbito– VA Placement Manager
Amie, has transformed her role into a blend of art and strategy, expertly linking talent with opportunities to spark professional development. Her efforts, fueled by a desire to empower, are enhanced by her rich cultural background from Manila and Dubai, bringing creativity and strategic insight to her work. Amie’s commitment extends beyond her professional duties, actively working within the Filipino community in Dubai to reduce the reliance on overseas employment for Filipino mothers. Known for her exceptional communication skills and strategic work ethic, she is driven by a vision to improve job security and family cohesion. Amie’s journey serves as an inspiring example of transformational leadership, marrying personal passion with professional prowess to effect meaningful change in the consulting and coaching industries.
Keenan Shaw– Marketing Strategist
Keenan, a seasoned expert in growth hacking and conversion marketing strategy, boasts nearly two decades of experience in digital marketing across diverse sectors including sports, entertainment, business coaching, real estate, nutrition, and media publishing. Leveraging the latest technology for accelerated growth, Shaw has collaborated with and gained insights from industry giants like Tony Robbins, Jay Abraham, Roland Frasier, and Ryan Deiss. Dedicated to rescuing businesses from millions in lost revenue, he specializes in plugging pipeline leaks with A.I. and advanced automation tools, advocating for cost-effective strategies that enhance profit margins. Shaw’s approach is holistic, focusing on aligning sales, marketing, and customer experience with data-driven methodologies to optimize customer acquisition costs and maximize lifetime value, ensuring seamless conversions and sustainable business growth. His mission is to revolutionize revenue generation, enabling businesses to create more value with less expenditure.